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The Birth of DOSE: A Happy Accident in the Woods

While lost on a dog walk, Dulcie stumbled upon the concept of DOSE (Dopamine, Oxytocin, Serotonin, Endorphin) as a self-management tool to boost happiness. This idea, further developed through conversations, became a foundational element for The52Project.

Here’s what Dr. Iain Price & Dulcie Swanston want to emphasize.

  • DOSE isn’t entirely original. Others have explored similar models (“convergent evolution of thought”). We acknowledge kindred thinkers like The Marshall Skills Academy, Mind My Peelings, Kaia Roman, Nicole Lazzaro, and Wellington Multiple Sclerosis. We encourage anyone who’s encountered DOSE to connect with us!

  • DOSE is a simplification, but a useful one. The brain’s complexity means these chemicals are just part of the picture. DOSE can’t be the sole answer to happiness.

Ever wondered how a cold shower could boost your confidence, or how a colored top might land you the job? In this book, Dulcie Swanston and Iain Price (PhD) reveal surprising, science-backed tips that can make a real difference in your life.

Drawing on decades of experience in leadership, communication, and research, the authors go beyond tired excuses. They offer practical, bite-sized hacks that empower you to take control of your well-being. From the power of colored clothing to the benefits of barefoot walking, these #Tips are easy to integrate into your daily routine.

Discover how small changes can lead to big results, and unlock a happier, more fulfilling life – on your own terms.

DOSE - Personalised Prescriptions for a Happier Life - and 52 Science Based Ways to Get it
Dr. Iain Price & Dulcie Swanston - DOSE